4N5 Seasonal Campaign

Branding Design / Visual System / Campaign Design / Packaging Design

As many retail stores are facing, Shinsegae department store’s contemporary floors (4th and 5th) were lacking presence despite of its up-to-date contemporary fashion lines.

As an in-house design team, we came up with a solution to create a branding for 4th and 5th floor of our department store. The branding of 4N5 and its campaign revitalized the atmosphere imbued with contemporary look. The campaign and the new packaging provided a new shopping experience for customers.